Entrepreneurship

Mahajati Pte Ltd, Singapore (www.mahajati.com)

Co-Founder / Head of Operations | Sep 2018 – Oct 2022

• Co-founded and managed a custom wood art business, growing it to 2 million SGD in annual revenue within three years while running all operations remotely during the pandemic.

• Implemented lean manufacturing to minimize material waste and production costs, while building direct business networks across the Middle East to sell products without the overhead of physical storefronts.

• Reduced shopping cart abandonment by leveraging tracking tools to analyze, test, and simplify the online checkout flow.

Ilonggo Scooter Rental, Philippines (ilonggo.fun)

Founder / Operations Lead | Jan 2024 – Present

• Launched and scaled profitable motorcycle rental business with minimal capital by optimizing fleet sharing across branches, boosting asset utilization and ROI while eliminating vehicle downtime.

• Tracked customer inquiries and purchasing patterns using a simple Google Sheets and AI system, helping us identify high-margin customer segments and figure out which marketing efforts actually lead to sales.

• Created a clear, step-by-step process for staff to manage the entire customer experience, from the initial inquiry to in-store checkout and final vehicle return.

• Manage a growing fleet of motorcycles while leading a daily operations team of three (2 permanent sales staff and 1 accountant).

• Digitizing customer acquisition by integrating direct booking capabilities via Google Maps and expanding payment gateways to capture a broader market.

• Maximized customer retention and brand loyalty by designing a premium hospitality experience, featuring tailored digital travel guides, experiential cold-towel welcomes, and bespoke VIP onboarding for returning clients.

Sauce For Rice (sauceforrice.com)

Founder / Product Developer | Dec 2025 – Present

• Developing a new ready-to-eat sauce from scratch, recipe formulation, 50ml single-serve pouch design, website creation, social media marketing, and lab shelf-life testing at the Western Visayas Food Innovation Centre.

• Validating market demand and production costs in Southeast Asia first before launching in higher-margin US markets such as food trucks, Asian grocery stores, and specialty retailers.

• Conducting active B2B user testing by monitoring stock turnover directly with retailers, prioritizing concrete willingness-to-pay metrics over subjective feedback.